2018 DS7 Crossback Detailed For The UK, $48k Upwards
Groupe PSA's definitely challenging the premium establishment.
Nascent luxury marque DS has finally released its new SUV, the DS7 Crossback, into the wild. The UK market has had its lineup detailed ahead of its arrival, with order books already open and prices starting from £28,050 for entry-level Elegance models, equivalent to about $48,000 in our dollars.
The DS7 Crossback lineup consists of Elegance, Performance Line, Prestige, and the range-topping Ultra Prestige, and is offered exclusively in front-wheel drive with the choice of either a six-speed manual or an eight-speed automatic. Under the bonnet you’ll find the usual variety of petrol and diesel powerplants from the PSA lineup, with a 1.2-litre three-pot turbo petrol and 1.5-litre four-banger diesel the more notable options, though a petrol-electric hybrid will appear sometime in the future (and will be the only model to offer all-wheel drive).
The limited-edition La Première model slots in below the flagship Ultra Prestige model in terms of price alone (at £42,650, while the Ultra Prestige commands £43,535), though its features and embellishments mark it as a stand-out variant. The DS7 Crossback is an already pretty thing. Its complex lines and creases work beautifully with intricate detailing and innovative technology, cooperating harmoniously to create what encapsulates DS’s future design traits. The La Première model will be limited-edition, and will be the first of the DS7’s to be delivered. The premiere edition will feature some of the Crossback’s most interesting features, like the ‘Hypnotic 3D’ LED taillights, and twin 12-inch instrumentation screens with what DS calls an “innovative interface.”
Some unique touches to the limited edition includes ‘Art Rubis’ leather upholstery for the cabin, which will be unique to this variant. The technology is strong here too, with things like DS Connected Pilot (DS’s unique take on advanced driver assistance systems), which bundles in things like intelligent cruise control and lane keep assistance, DS Night Vision (which uses an infrared camera in the badge to show the driver what their eyes cannot see), and DS Active Scan Suspension (which scans the road surface ahead of the car and prepares the suspension for it, purportedly offering unrivalled comfort).
DS will be positioning the DS7 Crossback as a technology benchmark in its segment, and so all cars get things like the smart LED headlights (which feature three rotating LED elements inside that offer a degree of visual drama), while a night-vision system will be offered as an option on some variants. The semi-autonomous ‘Connected Pilot’ system, which bundles in things like traffic jam assistant, intelligent cruise control, lane keeping aid and blind spot monitoring, will also be on offer, along with a high-end ultra-clear Focal Electra sound system.
The DS7 Crossback might strike us as the first of its kind, but DS has already explored the SUV market before in the form of the DS6, but that was limited to the Chinese market. The DS7 Crossback signifies DS’ first significant step into establishing itself in the premium market following parent company Citroen’s decision to spin-off the brand, and it will soon be joined by a smaller SUV and a large saloon, all expected to feature many of the visually-arresting styling elements and technology featured here.
While DS might certainly be a new player, we have little doubt that its emphasis on style and exclusivity, with a dash of individualism added for good measure, will see it fare pretty well on the global marketplace. A lack of a mechanical all-wheel drive system might be a drawback for some, but that’ll hardly stand in the way of something that’ll sell well on its design merits alone. French president Emmanuel Macron also considers himself a bit of a different spirit, which is why he chose the DS7 Crossback as his new official vehicle.
As seen on CarShowroom.com.au